Rising costs in the PRD have affected production and sourcing activities in the region. But many manufacturers there adopted different strategies years ago to cope with the changes. This explains why the PRD industry continues to grow with improved profitability. Apart from investing in R&D and developing high value-added business, enterprises also invest in automation and restructure supply chains to enhance efficiency.
A new generation of informed and affluent parents is rewriting the rule book in the maternity and baby market. Greater brand awareness, heightened safety consciousness and a willingness to adopt new purchases routes are all transforming methods the companies need to adopt in this hugely-competitive Rmb500 billion (US$81.5 billion) consumer sector.